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| | Home This Business of Music Marketing and Promotion, Revised and Updated Edition | |
|  | |  | | | This Business of Music Marketing and Promotion, Revised and Updated Edition | | | | | SKU:
2210390 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to.
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.
This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources. | | | |
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| | Product Details | | Author: | Tad Lathrop | | Hardcover: | 308 pages | | Publisher: | Billboard Books | | Publication Date: | October 01, 2003 | | Language: | English | | ISBN: | 0823077292 | | Product Length: | 6.4 inches | | Product Width: | 1.05 inches | | Product Height: | 10.75 inches | | Product Weight: | 1.25 pounds | | Package Length: | 9.06 inches | | Package Width: | 6.14 inches | | Package Height: | 1.02 inches | | Package Weight: | 1.5 pounds | | Average Customer Rating: |  based on 22 reviews |
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| | Customer Reviews | Average Customer Review: ( 22 customer reviews )
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Most Helpful Customer Reviews
34 of 35 found the following review helpful:
 Adequate, but not intended for musicians Jan 09, 2002
It seems that most reviewers are quite split on whether this is a "good" book or a "lousy" one. First off, reading the book I got a distinct impression that this book is not intended for musicians, it seems to be targeted more towards those in marketing who are familiar with marketing basics, but not about how they apply to the music industry.
There are much better books about the inner workings of the music industry (see books by Donald S. Passman and Moses Avalon.) There are much better books on marketing (see the "Guerrilla" series by Levinson and Godin). This book is adequate at introducing the music biz to marketing juniors, but not marketing to musicians.
One review wrote: "...dizzying amount of extremely useful information, all within an engrossing and enjoyable text" -- I find this review extremely suspect. I've read many books on both the music biz and marketing -- but this one is so mind-crushingly boring it's difficult to read and useful info is easily forgotten.
17 of 17 found the following review helpful:
YOU CAN BUY BETTER BOOKS THAN THIS ONE Mar 28, 2001
By Fred Decker
This book is similar to KASHIF's book, EVERYTHING YOU'D BETTER KNOW ABOUT THE RECORD INDUSTRY. Both books are thorough and provide a good general overview, but Pettigrew and Lathrop are so dry and boring that they will put you to sleep, while Kashif is personable and tries to be interesting. (He doesn't always succeed). If you are in a band and you want specific, practical ideas that you can use, then Tim Sweeney may be a better choice for you.
25 of 27 found the following review helpful:
 First-rate Guide to Survival in the Music Business Dec 03, 1999
By Stanley Booth
This excellent book is worth many times the purchase price. The average would-be professional musician, songwriter, or recording entrepreneur will require several lifetimes to use all the information it contains. "You don't get what you deserve," the great jazz drummer Roy Haynes once said. "You get what you negotiate." Knowing what this book teaches, you are armed with the facts concerning every conceivable aspect of surviving in the labyrinthine -- and sometimes treacherous -- world of music. Lathrop and Pettigrew are both seasoned music-business professionals whose credits range from the World Wide Web to various colleges and universities, as well as advertising and marketing companies and publicity campaigns for such spectacularly successful acts as ZZ Top and the Allman Brothers Band. Among the topics they cover are song writing, recording, publishing, promotion, advertising, and many different approaches to marketing, including sheet music, radio, film, television, and live performance. They even tell you in detail how to set up and use a Web Site. An additional lagniappe is the book's section of interviews with such veterans as Bruce Iglauer of Alligator Records, a leading blues label. Highly recommended.
16 of 17 found the following review helpful:
Provides a one-stop reference manual for music enthusiasts Nov 27, 1999
By L. D. Patton
"avid reader"
When I read scathing reviews of books such as the reivew of this book, by DAVID from NYC, I wonder about two things: 1) Did they read the same book I read, and 2) What hidden agenda do they have? I found that this book provides a one-stop reference manual for music enthusiasts of all levels, including record producers, recording artists, business managers, entertainment executives, Web designers, and multimedia developers. It divulges the specifics of making and marketing music, from conceiving an idea to working with a record company to designing and distributing a finished product. I love this book! And I don't trust David of NYC. Sorry.
14 of 15 found the following review helpful:
An essential component to a succesful record business Apr 22, 2000
By Kevin T. King
Mr. Lathrop and Mr. Perrigew manage to provide the reader with a dizzying amount of extremely useful information, all within an engrossing and enjoyable text. This book provides inside information about the interworkings of the big time music player's marketing techniques. It then shows how you can execute these techniques as well as others, which are more well suited to a smaller operation. Plus, if you are reading this in the year 2000 this book is very up to date and exremely relevant to the everchanging record biz. If you want to become competitive in the music marketplace, this is the book for you. I laud Lathrop and Pettigrew for their efforts, and for creating this gem of knowledge.
See all 22 customer reviews on Amazon.com
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