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| | |  | |  | | | This Business of Music Marketing and Promotion, Revised and Updated Edition | | SKU:
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Usually ships in 1 business days | | | Thorough, well-written, logically presented, useful, insightful ... the definitive career guide and teaching aid for anyone interested in building an effective presence in the music industry. | | | |
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| | Product Details | | Author: | Tad Lathrop | | Hardcover: | 308 pages | | Publisher: | Billboard Books | | Publication Date: | October 01, 2003 | | ISBN: | 0823077292 | | Package Length: | 9.06 inches | | Package Width: | 6.14 inches | | Package Height: | 1.02 inches | | Package Weight: | 1.5 pounds | | Average Customer Rating: |  based on 21 reviews |
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| | Customer Reviews | Average Customer Review:
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0 of 1 found the following review helpful:
 Marketing Book Review Apr 27, 2008
This book is not for the amateur in the music business. It is written in a technical style and is informative. I recommend it for agents who handle bigger acts.
2 of 3 found the following review helpful:
MUST READ!!!! Jan 16, 2007
Great Book. Broken down in a way that allows the reader to disect the book and take notes like you were in school. Very thorough and indepth book. Organized wonderfully!!! A MUST READ FOR ANYONE WANTING A CAREER OF ANY KIND IN THE MUSIC BUSINESS!!!
RGEAT BOOK!!!!!!
7 of 7 found the following review helpful:
 I was less than satisfied Nov 30, 2006
The book wasn't bad. It just didn't seem to have anything in it that was really a new idea to me, and it contained a number bits that made me suspect the amount of real world experience the author has. For example, the book begins describing the record company marketing process with a (fictional) story about a blues-rock band getting big in Tampa and getting signed to a national label, who then markets their record with a full blown campaign directed at 18-50+ males and females, choosing a 12-bar ballad about an African tribe forced into slavery as the single, and producing a master run of 1,000 copies of the album for national distribution. Now, I'm just a wannabe musician playing in a crappy rock band in Austin, but if that's the kind of marketing campaign that makes platinum records, I have a feeling I can revolutionize the industry.
There's some useful information to be had in the book, but nothing I hadn't already found out as an active musician who tries to keep his eyes open . I highly recommend Donald Passman's book over this one - a more detailed summary by a guy that seems to know first hand what he's talking about.
2 of 7 found the following review helpful:
 Excellent May 20, 2006
A very incisive title that bites right into the flesh of the problem. All the problems that matter are discussed here in this book and no stone is left unturned. Vivid examples and real life situations are used as cased studies and as examples on which fictional problems are projected and solved. This innovative way of detailing a complicated and cruel world has to be widely appreciated, along with the easy structure and understandable language. An overall excellent book with little or now flaws, a book that should be read by all that want to have anything to do with music promoting and marketing.
3 of 7 found the following review helpful:
Good May 18, 2006
There aren't a lot of eye openers when it comes to music business but this title is a revolution compared to titles of the same caliber. This book is one of those that make you stop and rethink what you've been thinking about a certain area of expertise, it really opens up some hidden pathways and certain secrets of the trade that have been hidden from outside view. Easy structure and good presentation draw the eye of the perspective buyer couple with some interesting testimonies from real life experiences.
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