The influence of organizational structure on radio programming: the case of classical music radio.(Statistical Data Included): An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on June 1, 2002. The length of the article is 8718 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: Many observers believe that nonprofit and for-profit broadcasters serve different missions and, therefore, pursue different programming strategies. This paper adds clarity to this debate by examining the programming choices made by competing nonprofit and for-profit radio stations. This research extends current analyses of nonprofit broadcast programming by developing a coding scheme that sharpens the differences in types of programming. The results demonstrate that nonprofit stations pursue goals besides profit or revenue maximization, such as programming music more to the liking of station managers and programmers.

Citation Details
Title: The influence of organizational structure on radio programming: the case of classical music radio.(Statistical Data Included)
Author: Titus Levi
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: June 1, 2002
Publisher: Broadcast Education Association
Volume: 46 Issue: 2 Page: 185(19)

Article Type: Statistical Data Included

Distributed by Thomson Gale