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The DJ Sales and Marketing Handbook: How to Achieve Success, Grow Your Business, and Get Paid to Party!

The DJ Sales and Marketing Handbook: How to Achieve Success, Grow Your Business, and Get Paid to Party!
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The DJ Sales and Marketing Handbook: How to Achieve Success, Grow Your Business, and Get Paid to Party!

 
SKU:  

M0240807820

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The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Written for both newcomers and experienced professionals, this comprehensive guide and essential reference manual gives you all of the know-how needed to achieve dramatic results.

Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction... and much, much more.

* Maximize your profits from DJ-ing with this plan of how to promote, market and sell your services
* Written by Stacy Zemon, the best selling author of The Mobile DJ Handbook and highly-successful DJ
* Ideal if you are a mobile, club or karaoke DJ

 
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Product Details
Author:Stacy Zemon
Paperback:272 pages
Publisher:Focal Press
Publication Date:October 03, 2005
Language:English
ISBN:0240807820
Product Length:9.0 inches
Product Width:6.08 inches
Product Height:0.6 inches
Product Weight:0.98 pounds
Package Length:8.9 inches
Package Width:5.91 inches
Package Height:0.71 inches
Package Weight:0.93 pounds
Average Customer Rating: based on 11 reviews

Customer Reviews
Average Customer Review:4.5 ( 11 customer reviews )
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Most Helpful Customer Reviews

2 of 3 found the following review helpful:


5Outstanding Marketing Guide  Apr 08, 2008 By George Gibson "http://www.twient.com/"
Stacy is one of the true industry leaders. Any DJ, whether new to the business or seasoned veteran, can get some pretty valuable information from this book. I highly recommend it to anyone who wants wants to generate more business.

2 of 3 found the following review helpful:


5Excellent book...Not just for DJ's!  Aug 27, 2007 By H. Khirala
Although I am not a DJ, I purchased this book to help me in marketing my photo booth rental business that I provide to special events.

The book contains real-life specific marketing advice to any business serving the special events industry like how to break in to the Bar Mitzvah Market, when to advertise for different event types, what to do after completing an event, how to deal professionally with complaints..etc

A must read to create a successful business.

1 of 2 found the following review helpful:


5Excellent Tips and Ideas For Anyone Seriously Considering...  Mar 08, 2010 By M. Daehne "djMIRADA"
... Getting into the mobile dj business. I have this book and have read it from cover to cover and also have referred to it on many occasions for specific tips and ideas in marketing, developing business forms, contracts, etc.

I do highly recommend this book to anyone that wants to start their own DJ business.

1 of 2 found the following review helpful:


5Excellent book  Dec 14, 2005 By Robert Deyoe
Once again Zemon has used her many years of experience and talent and lent us her superb advise. The book is a constant reference to me as well as other DJs lucky enough to read it. A must read for newbies as well as seasoned single- and multi-op mobiles looking to increase their marketing savvy.

0 of 1 found the following review helpful:


2Basics of Marketing  Jan 18, 2011 By jc123
This book is mostly the basics of sales and marketing. The basic ideas presented are the same as you would expect to find in an introduction to marketing textbook. If you have little knowledge of the concepts of sales and marketing and would like to learn how these concepts relate to your DJ business, then buy this book-it will be very useful to you. If you already have a strong understanding of the basics of sales and marketing principles, then this book won't offer you much.

See all 11 customer reviews on Amazon.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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