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46 of 47 found the following review helpful:
 A Basic Read Feb 28, 2001
By David Jans
"Dave"
I read this book thinking I would walk away with the know how to start my own label as the title suggests, but that wasn't the case at all. The author explains some of the basics behind the business based on her own experience, but doesn't get into the details behind the A - B start up. I would recommend this book to someone interested in running a record label. It will help kick-start an interest and promote new ideas you wouldn't normally think of. She covers different types of deals and suggestions on running a business, however, I would move to a more informative book if you are truly serious.
31 of 33 found the following review helpful:
ok if you are a beginner Nov 11, 2002
By Howard Jones
I think this one is ok if you are a beginner, but feel that most people with experience will find it a little boring. If you have no idea about the music business, I think this is a bargain for (). However, if you're out there playing in clubs and looking for something a little more focused on helping you make that happen. I really like "How I Make $100,000 in Music" by David Hooper to help you with understanding how music business people think, the Indie Bible by David Wimble to help you with contacts, and the Jeri Goldstein book about booking to put it all together.
35 of 38 found the following review helpful:
 Definitely worth the money! Sep 01, 1999
I've been in the industry for a few years now, have my own label, and I still loved this book! I bought it out of curiosity and couldn't put it down! She really knows what she is talking about, as it comes from her own personal experience of owning and operating a label from start-up. I really reccomend this book to anyone who is even thinking about starting a record company, or anyone who is fairly new at it (less than 5 years). Great job Daylle!!
17 of 17 found the following review helpful:
 A good, solid, guide Sep 04, 2002
By Dante Van
As the owner of a independent world music label..., I was interested in consulting this book due to various reasons. My initial desire to buy this book was to get the advice and experiences of a person who started a label from scratch. Schwartz starts from a basic level in educating the novice on the pitfalls and glories of running your own label. The other reason I enjoyed this book was due to the personal vignettes that the author offers up from others in the music business. Overall, this book is not a revelation. Rather, it is a very simple and effective guide on how to start your own label. Just as advertised.
24 of 26 found the following review helpful:
Recommended for people wishing to be in the music industry Jul 03, 2002
Daylle Deanna Schwartz wrote an excellent survey book on how to start and run a record label. It is a book for people who are interested in starting their own music label, managers, artist, etc. I would truly recommend this book to anybody who is tossing the idea around in their head about entrepeneurship in music, college students(like me), or an artist and personal manager who is sick of waiting to get signed by a major label! Her topics ranges from Distributions, copyrights, Marketing and promotion, Radio airplay, and internatinal market, among others. Schwartz also includes tips from other indpendent label owners, distributers, publicist, journalist, and Program and music directors at college and commercial radios. She emphasizes HARDWORK, PROFESSIONALISM, PERSISTENCE, MARKETING and PROMOTING your artist. Also make sure you have a great lawyer and search for the money trail (government grants, investors, loans, etc) to start up your label. After reading this book the next step you need to do if you are truly serious and ready to work HARD and SMART is research each individual topics ranging from starting a small business, to business plans, Distribution and copyrighting,MARKETING AND PROMOTION, etc!!! There is also books on internet promotion that are more up to date. The key here is to RESEARCH and not just use this one book for all the answers. Invest in going to music seminars, people. People aren't going to you, you have to go to them and get in THEIR face!!! I can't wait to read her other music book. One more thing: she was a high school teacher, but she had the faith, motivation and drive to start her own label in this shark infested and diseased industry. Schwartz REASEARCHED and worked HARD and SMART. YOU have to start somewhere!!! For all those who wrote negativly about the book: YOU TRY WRITING A BOOK ON THE MUSIC INDUSTRY FROM EXPERIENCE!! That was thoughtful she even decided to write on starting a label. People aren't willing to share ideas on staring a label in the idustry especially since it seems like a fad! Everyone has one, it's the latest craze(sarcasim)!!!
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