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|  | |  | | | Sonic Branding: An Introduction | | | | | SKU:
ACOMMP2_book_usedgood_1403905193 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 1 left in stock, order soon! | | | | | | Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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| | Product Details | | Author: | Daniel Jackson | | Hardcover: | 256 pages | | Publisher: | Palgrave Macmillan | | Publication Date: | January 03, 2004 | | Language: | English | | ISBN: | 1403905193 | | Product Length: | 9.56 inches | | Product Width: | 6.28 inches | | Product Height: | 0.66 inches | | Product Weight: | 1.02 pounds | | Package Length: | 9.3 inches | | Package Width: | 5.7 inches | | Package Height: | 0.9 inches | | Package Weight: | 0.95 pounds | | Average Customer Rating: |  based on 2 reviews |
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| | Customer Reviews | Average Customer Review: ( 2 customer reviews )
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Most Helpful Customer Reviews
3 of 3 found the following review helpful:
 a great introduction to a broad topic Sep 11, 2008
By Kevin B. Jennings II
"Creative Director of soundAFX"
I actually just finished the book today, and I can honestly say it's a great book. I had a fairly strong knowledge about sonic branding prior to reading the book, but I learned a lot of new things. Dan Jackson does a great job presenting (or re-presenting) concepts in new ways. The reader is exposed to a different way to think about life and the sounds around us. I would recommend this book for any composer, acoustician, marketing director, or CEO. For those that are professionals in the sonic branding industry, this book is also an insightful read into the mind of one of the industry's modern pioneers. I know I'll be revisiting the book soon as a reference for work I do with clients.
 Soinic Branding - I can name that product in 3 notes! Sep 12, 2009
By R. Marcil
Sonic Branding is a great introduction to a clever practice. Though on the surface it appears all you need is a catchy motif, the book describes just how much buy-in is necessary to create a true representation of the brand. The most famous and most effective ones, like the three note NBC tones, conjure up the product without seeing it at all. I am currently trying to launch this idea at the company for which I work.
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