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|  | |  | | | Record Label Marketing | | | | | SKU:
ACAMP_book_usedlikenew_0240807871 | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.
Record Label Marketing...
* Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior
* Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project
* Presents vital information on label publicity, advertising, retail distribution and marketing research
* Introduces you to industry resources like NARM, RIAA, and the IFPI
* Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities
* Reveals how successful labels use video production, promotional touring and special products to build revenue
* Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry
This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.
* The only book that looks inside the marketing machine of commercial record labels
* Presented in a clear, readable manner with industry figures (and how to read them), tables, graphs, glossaries and example marketing plans
* A dedicated website: www.recordlabelmarketing.com offers interactive assignments and updates | | | |
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| $48.95 | |
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| | Product Details | | Author: | Tom Hutchison | | Paperback: | 432 pages | | Publisher: | Focal Press | | Publication Date: | December 28, 2005 | | Language: | English | | ISBN: | 0240807871 | | Package Length: | 9.6 inches | | Package Width: | 7.4 inches | | Package Height: | 1.0 inches | | Package Weight: | 2.35 pounds | | Average Customer Rating: |  based on 6 reviews |
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| | Customer Reviews | Average Customer Review: ( 6 customer reviews )
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Most Helpful Customer Reviews
1 of 1 found the following review helpful:
 Very accurate Feb 02, 2007
By Justin Carroll
"J. Carroll"
Before I got into the music industry I read every book out there that had anything to do with the business. After years of working I realized only a select few of those many many books were accurate. This book, you can tell, is written by people who know the industry from an inside perspective. Most other books i've read are from authors who don't really have a clue other than what they've heard. This book is a testament to the "old industry" before Steve Jobs and MySpace hit the scene. It would probably find the authors well to update the book with more information about what's going on NOW. If your serious about managing someone's career in the music business I recommend three essential books: Record Label Marketing, The Future of Music, & Legal Aspects of the Music Industry.
 You better get this Jun 02, 2008
By T. D. Lanier
"D.I.V.A."
This is the first book that I'd run across on record label marketing. I am so glad I bought it. It not only gives you ways to market your label but explains the benefits of doing so. This book is great...there are copies of the different charts so that the reader can become familiar with them. The author also directs the reader to other sources for additional information. I suggest you pick this one up asap!
Powerful Information Oct 28, 2007
By Daniel J. Meyer
So far 3/4 of the way through. The book is filled with lots of powerful information. Perfect for someone seeking a big picture view of the state of the industry and a look at the field with a global perspective. I thought that parts were somewhat hard to keep my attention, although a portion of the information is review, as I have been a student of the industry. Great for the present time. (Uses examples of current artists and trends.) Also, more than informative on issues pertaining to the internet. (Downloads, website hosting for artists, etc.) Over all I feel ahead of the game.
Finally, a music marketing book you can use May 22, 2006
By C. P. Rolston
"DrMuzzBuzz"
I have been teaching music marketing for nearly a decade and until now I was never satisfied with the texts that were available. This book covers everything you need to know if you are going to do marketing in the industry. The overview of marketing gives the reader the basics and then Hutchison et al take you into just the right level of detail on how its done in the industry. With all the examples and illustrations it doesn't read like a text book. By the time you finish reading Record Label Marketing you'll be able to create your own marketing plan for your own CD.
0 of 2 found the following review helpful:
One of the Best Books available Jul 02, 2006
By Maeson
I got this book along with Artist Ceo: The Indie Record label guide at musicbrains.net and the Future of Music and found those books to be very complementary and productive.
See all 6 customer reviews on Amazon.com
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