Arts groups take a more personalized approach to fund raising. (San Antonio Symphony Orchestra) (On The Arts) (Column): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on November 1, 1993. The length of the article is 1099 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: San Antonio Symphony Orchestra has discovered a personalized and effective method to solicit donations in the services offered by the direct-mail firm Irresistible Ink. The symphony launched a campaign to raise $300,000 for the needs of the orchestra. Subsequently, annual fund Chmn Elaine Spence commissioned Irresistible Ink to write symphony donors who had yet to renew their pledges. The campaign was easy to organize and cost below $1,000, resulting in an 84% response rate and over $104,000 in gifts.

Citation Details
Title: Arts groups take a more personalized approach to fund raising. (San Antonio Symphony Orchestra) (On The Arts) (Column)
Author: Alvin H. Reiss
Publication: Fund Raising Management (Magazine/Journal)
Date: November 1, 1993
Publisher: Hoke Communications, Inc.
Volume: v24 Issue: n9 Page: p47(2)

Article Type: Column

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